Privacy policy

Going Omni (“we”, “us”) is a tool for writing social media content in a brand’s own voice. This policy explains what personal information we collect, how we use it, who we share it with, and how you can access or delete it. We handle personal information in line with the Australian Privacy Principles. Questions or requests go to hello@goingomni.ai.

What we collect

• Your account: your email address and sign-in details, and, if you sign in with Google, the basic profile Google shares (name and email).
• What you put into the app: your brand details, voice samples, ideal client profile, proof library, knowledge and client-voice documents, hooks, custom rules, folders and calendar entries.
• What the app writes for you: scripts, carousels, ads, analyses and ideas, and the edits you make to them.
• Public content you ask us to fetch: when you import a link, watch a creator or search the Meta Ad Library, we collect that public content — captions, spoken transcripts, thumbnails and public engagement counts.
• Billing: your plan, credit balance and usage. Card details are handled by Stripe and never reach us.
• Instagram, only if you connect it: your Instagram professional account ID, username and follower count; your posts (caption, media type, image or thumbnail link, permalink, publish time, like and comment counts); post insights (views, reach, saves, shares and follows); and account insights (30-day views and daily new followers). We also store the access token Instagram issues, and a daily record of your follower total so month-by-month growth can be shown.
• TikTok, only if you connect it: your TikTok account ID (open ID), username and display name; your follower, like and video counts; and your public videos (description, cover image link, link, publish time, and view, like, comment and share counts). We also store the access and refresh tokens TikTok issues, and a daily record of your follower total.
• YouTube, only if you connect it: your channel ID, handle, title and subscriber count; your Shorts (title, description, thumbnail link, publish time, length, and view, like and comment counts); and, from YouTube Analytics, each Short’s shares and subscribers gained, your channel’s views over the last 30 days and its daily subscribers gained and lost. We also store the access and refresh tokens Google issues, and a daily record of your subscriber total. Access is read-only: we cannot upload, edit or delete anything on your channel.
• Your Meta ad account, only if you connect it: your Facebook user ID and name, the ad accounts you can read (ID, name, currency and status), and, for the one you pick, the ads running now or in the last 30 days: each ad’s name, campaign and ad set names, status, text, headline, button and image link, and its spend, impressions, reach, clicks, CTR, CPC, CPM and results over the last 30 days and its lifetime. We also store the access token Meta issues. Access is read-only (the ads_read permission): we cannot create, edit, pause or pay for anything in your ad account.

How we use it

• To run the features you use: writing, analysing, repurposing, saving and scheduling content, and showing your content performance.
• To generate content with AI, using your brand details and the material you select as context.
• To bill you and keep track of credits.
• To send account emails: sign-in links and billing notices, reminders to finish setting up, and a weekly digest of what is new for you. Every reminder and digest has a link to stop them.

We do not sell personal information, and we do not use your Instagram, TikTok, YouTube or ad account data for advertising, for profiling you, or for anything other than showing it back to you and analysing it when you ask. We do not use your content to train AI models.

Going Omni’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Going Omni uses YouTube API Services: by connecting YouTube you agree to the YouTube Terms of Service, and Google’s handling of your data is covered by the Google Privacy Policy.

Who processes it for us

We share personal information only with the services that run the app, and only what each one needs:

• Supabase — database, file storage and sign-in.
• Vercel — hosting.
• Anthropic — AI generation. The content and context for a piece you ask for is sent to Anthropic’s API, including post captions and metrics when you run Find my outliers.
• OpenAI — speech-to-text transcription of the audio in videos you import or analyse.
• Apify — fetching public Instagram, TikTok and Meta Ad Library content you ask for.
• Meta (Instagram) — the source of your Instagram data when you connect your account.
• Meta (Facebook) — the source of your ads and their numbers when you connect your ad account.
• TikTok — the source of your TikTok data when you connect your account.
• Google (YouTube) — the source of your YouTube data when you connect your channel.
• Stripe — payments.
• Resend — account emails and the messages you send us from Help.

These providers may store or process data outside Australia, including in the United States. We may also disclose information where the law requires it.

How long we keep it

• Your account, brand details and saved content are kept while your account is open, and deleted when you ask us to delete your account.
• The Instagram access token is deleted the moment you disconnect Instagram. An unused token also expires on its own after 60 days.
• The TikTok and YouTube tokens are deleted the moment you disconnect, and we tell TikTok or Google to revoke them at the same time.
• The ad account’s token is deleted the moment you disconnect, and we tell Meta to drop our access at the same time. Ads you stop running drop out of your list after 30 days without delivery.
• Posts and follower records already pulled stay in your account until you ask us to delete them or your account.
• Messages you send us from Help are kept with your account, so we can answer them and look back at them, and deleted when you ask us to delete your account.
• Billing records are kept as long as tax law requires.

Your choices and rights

• Disconnect Instagram at any time from the Performance page, or remove Going Omni under Settings → Apps and websites in Instagram.
• Disconnect your ad account at any time from the Ads library, or remove Going Omni under Business integrations in Facebook’s settings.
• Disconnect TikTok at any time from the Performance page, or remove Going Omni from the apps connected to your account in TikTok’s settings.
• Disconnect YouTube at any time from the Performance page, or remove Going Omni’s access on your Google account’s connections page.
• Access or correct your information by emailing hello@goingomni.ai.
• Delete your data — see our data deletion instructions.
• If you are unhappy with how we have handled your information, contact us first; you can also complain to the Office of the Australian Information Commissioner.

Security

Data is encrypted in transit and at rest by our database provider. Each workspace’s data is isolated from every other workspace’s at the database level. Instagram, TikTok, YouTube and Meta ad account access tokens can only be read by our servers, never by a browser, and are stored encrypted under a key that only our servers hold.

Children

Going Omni is built for businesses and is not directed at anyone under 18.

Changes

If we change this policy we will update the date above, and tell account holders by email about any significant change.